Is over the top, ‘WWE style’ promotion of fights in the UFC over? On a recent episode of ‘Food Truck Diaries’ with Dustin Poirier and Brendan Schaub, Schaub made a version of that argument. In short, he believes with the new ESPN+ pay-per-view model along with Conor McGregor’s absence from the sport, there’s a lot less incentive for fighters to act that way to either get or sell fights. While some of that is incontestably true, there’s another element in place that is likely to facilitate insane and goofy fight promotion for the foreseeable future.
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Author: Luke Thomas