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At UFC 241, Nate Diaz faces Anthony Pettis in the welterweight co-main event. A lingering question surrounding Diaz since his two bouts with Conor McGregor and subsequent hiatus is the actual level of his celebrity. Is he a true pay-per-view (PPV) star or just a good b-side to McGregor?

In part one of this examination, we’ll look at YouTube numbers and Google search trends to get a preliminary examination of the truth.

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Author: Luke Thomas